Tiktok New Media Analysis as Personal branding (Qualitative Description Study on Tiktok Account @Vmuliana)

Along with the rapid development of technology and followed by new media, it has its own influence on creation various sites interacting through virtual world. Until then, a communication medium was created, one which Tiktok. The media Tiktok is social platform that uses short videos about 15 seconds - 3 minutes accompanied music. presence another function, also being able to build personal branding from owner. A content creator, named Vina A. Muliana, quite familiar ears. published packaged in unique fun way. This study aims find out how as tool for Muliana. problem focused order approach this problem, theoretical reference eight main concepts (the laws branding) used. data collected or descriptions account @vmuliana using qualitative approach. concludes Muliana's her (@vmuliana) fulfills all branding, namely specialization, leadership, personality, difference, appearance, unity, constancy, good name